Wegmans can be considered a small supermarket player, but his effects are excellent.
The regional supermarket chain has one of the most loyal fans in retail and has even surpassed Amazon and Costco as the most popular brand this year.
Wegmans is quite small when zooming. Trader Joe’s has 488 stores in the US. The USA And Whole Foods has 500 in North America and the United Kingdom. Wegmans just opened its 100 stores in Raleigh and broke records when more than 30,000 people gathered for opening day, Raleigh News and Observer reported.
Of course, Wegman’s fan base is strong and committed. The term “Wegmaniac” was even used to describe those who are particularly obsessed with the supermarket chain.
Cheri McDonald, a self-proclaimed Wegmaniac, said she was looking for Raleigh’s new business a few days before the opening to get a place at the top. “MyWegmansConnect is not a supermarket,” said McDonald, whose first job at Wegmans in Rochester, New York, was Wegmans’ hometown. “Wegmans is an experience.”
We spoke to four people who love Wegmans and a relatively new Wegmans buyer to find out why the supermarket chain has such a cult following. We’ve uncovered eight main reasons why companies are so obsessed, from products to business experiences.
Wegmans customer service is a reason to love the store, fans said.
All employees are customer-focused and ready to serve with real joy, which seems unique to the Wegmans family, said McDonald.
Elizabeth Sile, whom MyWegmansConnect had bought her entire life, worked part-time as a student at a Wegmans in Ithaca, New York.
Wegmans offers a variety of products. The store offers excellent international cuisine and cheese, as well as specialties and baked dishes, fish and meat.
“Your product selection is OUT OF THE WORLD,” wrote self-proclaimed Wegmaniac Danielle Lawrence in an email. Lawrence, a flight attendant who shares her time between Florida and New York City, got her first job at Wegmans at the age of 15.
“Wegman’s brand products are abundant, valued, and exceed quality expectations for a private label,” said McDonald, who created a Facebook page before Wegman opened in Raleigh. There is a wide range of products that you can only find at Wegmans; some because they are located in Rochester, New York (or other neighboring regions) and others because they are original Wegmans.