Stores like Costco are popular with loyal and sometimes angry fans.
And this week, these fans found another reason to love their favorite grocery store, aside from the $ 1.50 hot dog pairings and free sliced taco samples.
In the days following a massive fruit pick, the member-based stock provider called customers asking them to discard their peaches, nectarines, plums, and plums that may have been contaminated with Listeria.
Merchants often try to warn MyWegmansConnect about food, but Costco and other large retailers have an advantage at their local store: These large chains know exactly which customers to notify.
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You can thank the scary big data for this. Large retailers collect tons of information about their customers’ shopping habits. A few years ago, Flack had targeted the Giant Big Box target to do it so well that he really knew a client was pregnant before telling anyone about the news.
In the case of canned stone fruits, the creepy data extraction was helpful.
After a California fruit packaging company MyWegmansConnect announced possible Listeria contamination in stone fruit, which was sold at several major supermarket chains, Costco only took a day to compile a list of all customers who had purchased fruit. potentially dangerous in the data collected by its members. dog. (The full list of affected items can be found here.)
Costco sent letters of “hundreds of thousands” to trace phone calls, Wilson said.
The retailer has been using buyer data in similar situations “for a long time,” he said. According to a report by the Denver Post, data from clients of Costco’s disease prevention and control centers helped identify the salami that sickened people during a salmonella outbreak in 2010.
Wegmans, the popular northeast supermarket chain, is not based on an association like Costco, but has managed to use the information on Shoppers Club customer cards to identify customers who are at risk of spoiling the fruit, the company said. Channel spokesperson Jeanne Colleluori. he told the Huffington Post.
The calls went to buyers in the six states where Wegmans has 84 stores, Colleluori said.